Strategies Used By EOS to Outdo Chapsticks

A good lip balm is an essential that every woman needs to have in their clutch or handbag. But, before the year 2009, no woman could truly say that they had a perfect lip balm. Not until the EOS released their lip balms on Walgreens and women went crazy. This lip balms would be spotted with celebrities like Kim Kardashian, further giving command that the brand rocked. The EOS Lip balms didn’t take time before beating Chapsticks. So, how did the brand manage to be successful in such a short time? Here are the strategies EOS used to win over Chapsticks.

Founders

One of the reasons why EOS lip balm is a success is because of the experience of its founders. Sanjiv mehra, one of the co-founders had been an employee of Unilever and PepsiCo for the longest time. He had the experience for marketing big brand. The other two co-founders, Craig Dubitsky and Jonathan Teller have spent years incubating companies. Therefore, they have learnt the art of growing companies from just an idea to companies worth millions of money.

Differentiation

EOS is a success because it is different from what people were used to in the past. A decade ago, the chapsticks available came in tubes that looked clinical. They were also unisex and had no fun or color to them. Then there was the issue of unnatural flavor. The founders of EOS did their research and found out that these were all gaps that they could tap into. The result were colorful pots of lip balms that fitted perfectly in the hand and had a very nice click sound at their close. They also came in beautiful natural tastes that are connoted by the color of the orbs. Visit evolutionofsmooth.com for more info.

Product Links:

https://lipbalmcompany.com/products/eos-lip-balm

https://www.kohls.com/catalog/womens-eos-lip-balm-makeup-health-beauty.jsp?CN=Gender:Womens+Brand:eos+Product:Lip%20Balm+Category:Makeup+Department:Health%20%26%20Beauty