Strategies Used By EOS to Outdo Chapsticks

A good lip balm is an essential that every woman needs to have in their clutch or handbag. But, before the year 2009, no woman could truly say that they had a perfect lip balm. Not until the EOS released their lip balms on Walgreens and women went crazy. This lip balms would be spotted with celebrities like Kim Kardashian, further giving command that the brand rocked. The EOS Lip balms didn’t take time before beating Chapsticks. So, how did the brand manage to be successful in such a short time? Here are the strategies EOS used to win over Chapsticks.

Founders

One of the reasons why EOS lip balm is a success is because of the experience of its founders. Sanjiv mehra, one of the co-founders had been an employee of Unilever and PepsiCo for the longest time. He had the experience for marketing big brand. The other two co-founders, Craig Dubitsky and Jonathan Teller have spent years incubating companies. Therefore, they have learnt the art of growing companies from just an idea to companies worth millions of money.

Differentiation

EOS is a success because it is different from what people were used to in the past. A decade ago, the chapsticks available came in tubes that looked clinical. They were also unisex and had no fun or color to them. Then there was the issue of unnatural flavor. The founders of EOS did their research and found out that these were all gaps that they could tap into. The result were colorful pots of lip balms that fitted perfectly in the hand and had a very nice click sound at their close. They also came in beautiful natural tastes that are connoted by the color of the orbs. Visit evolutionofsmooth.com for more info.

Product Links:

https://lipbalmcompany.com/products/eos-lip-balm

https://www.kohls.com/catalog/womens-eos-lip-balm-makeup-health-beauty.jsp?CN=Gender:Womens+Brand:eos+Product:Lip%20Balm+Category:Makeup+Department:Health%20%26%20Beauty

Why EOS Lip Balm Is a Good Investment For Your Health

EOS Lip Balm is a wonderful lip balm company that has hit the shelves by a storm. This is mostly due to customers truly loving the product; one that has done what it has promised. There are many lip balm companies that state they will keep their customers’ lips nourished for a long time, but the truth is, they leave lips dry within a few minutes of having them applied. What is the point in investing in a lip balm company that is simply going to make your lips dry soon after putting them on? The purchase ends up being a waste of money and the individual is left with no option aside from constantly licking their lips to keep them nourished for the day. If you happen to be one of those people, then please go back to the store and purchase a lip balm product that is made by a reliable company such as that of EOS, https://evolutionofsmooth.ca/. EOS lip balm is a wonderful brand as they make their products to ensure their customers will be satisfied with the results.

One way you can have assurance of knowing that EOS lip balm will keep your lips moist for a long time is by conducting a bit of research on them. They have tested the products prior to making them available for sale, thus, you can have confidence in the product. It is not going to have your lips feeling chapped within a few minutes, that is a guarantee. There are several Amazon reviews and ratings that you can see that have been left in pertinence to the company of EOS Lip Balm. They offer you a high quality product at a very low price in comparison to the other similar products that are available for sale on Amazon, Walmart, Ulta and Target. You will not regret your decision of choosing this brand.

For more information, visit evolutionofsmooth.ca.